Christian Science Monitor: "A Wake-Up Call on Water Use"- June 2009
Gloria Goodale of the Christian Science Monitor writes, "Move over, carbon, the next shoe to drop in the popular awareness of eco-issues is the 'water footprint.'" Read more
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Over a hundred years ago, Henry Ford transformed the automobile from a custom-made, luxury item to a low-cost, standardized product that became the engine of the world economy. Today, water purification and waste water treatment remain fragmented industries, driven by custom projects to fix small parts of a rapidly decaying infrastructure. Could the design skills that made the Mustang Convertible and the Pontiac transform the emerging water technology sector into Detroit’s next great industry?" Read more
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Announcing The Artemis Project Top 50 Water Companies - April 2009
On this Earth Day, The Artemis Project honors its "Water Top 50," fifty exceptional companies that are providing innovative solutions to modern problems. These companies are paving the way for what will prove to be one of the 21st century's greatest markets. In addition, The Artemis Project honors five companies that have been industry pioneers.
Visit The Artemis Project Top 50
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Cleantech Blog: A Perfect Storm for Water - March 2009
Paul O’Callaghan, CEO of O2 Environmental writes: “Investment in water deals represented just 1.8% of the total investment in the Clean Technology area in 2008. There are number of reasons for this and also signs that this is changing." Read More
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National Onsite Water Reclaim Standards: The White Paper - March 2009
This white paper summarizes national standards for onsite water recycling quality. Decentralized water systems are central to the water challenge that the United States is facing. They are a public health challenge today, and yet offer the best solution for specific aspects of the adaptive, resilient water supply infrastructure we will need in the future. Executive Summary for National Onsite Water Reclaim Standards March 2009
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Water and the Consumer Contract - April 2008
Can the water industry borrow go-to-market tricks from others cleantech sectors? Laura Shenkar of The Artemis Project thinks so.
Setting off in 2008, we note that getting out the message of climate change and the value of innovative technology to address it simply isn’t enough to bring about sweeping new behaviors. How so? Most of us aren’t yet commuting to work by bus, nor have our utilities stopped using coal as primary source of energy throughout the U.S. Read More
http://www.greenerbuildings.com/blog/2007/04/16/the-grim-new-frontier-innovation
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After Going Green — What Kinds of Water Technology We Might See Next Year
A Green Tech Conference’s Maiden Voyage
Last week, a different kind of venture investment conference took place up in Sacramento, California. Rather than focusing upon the full range of renewable energy technologies, Going Green addressed “the whole system” that will need to respond to the new world that climate change and resource limitations are bringing—from Green cities to green buildings to mega-projects, water and renewable energy. Read More
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Recent industry initiatives include
Water Study for Environmental Entrepreneurs
www.e2.org
Reducing Greenhouse Gas Emissions Through Improved Water Policy for Environmental Entrepreneurs
Laura co-authored a study that quantitatively evaluated the connections between energy and water conservation. This study determined that through water conservation, California can reduce its greenhouse gas emissions by up to 7 million metric tons of CO2 equivalents per year by 2020.
©2009 The Artemis Project